Satoshi Nakano
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Chuo University, Faculty of Commerce
Associate Professor -
Ph.D., Policy and Planning Sciences, University of Tsukuba
E-mail: nakanosatoshi21[at]gmail.com
Google Scholar
Research Overview
Dr. Nakano's expertise is on marketing research and consumer behavior, with a focus on retail and media in the following domains:
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Multichannel, Omnichannel marketing
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Digital Media
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Behavioral data analysis
Selected Journal Publications
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Satoshi Nakano (2026). Brand repurchasing in channel switching: insights from omnichannel grocery retailing.
European Journal of Marketing, 60(13), 543-573. https://doi.org/10.1108/EJM-02-2025-0117 -
Satoshi Nakano (2023), Customer demand concentration in online grocery retailing: Differences between online and physical store shopping baskets. Electronic Commerce Research and Applications, 62:101336, pp.1-9. https://doi.org/10.1016/j.elerap.2023.10133
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Satoshi Nakano, Naoki Akamatsu, Makoto Mizuno (2022), Consumer panic buying: Understanding the behavioral and psychological aspects. International Journal of Marketing & Distribution, 5(2), 17-35. [Link]
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Satoshi Nakano (2022), Factors influencing consumers’ online grocery shopping under the new normal. Studies in Computational Intelligence, 1074, pp.59-75. https://doi.org/10.5844/ijmd.5.2_17
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Sotaro Katsumata, Takeyasu Ichikohji, Satoshi Nakano, Shinichi Yamaguchi, Fumihiko Ikuine (2022), Changes in the use of mobile devices during the crisis: Immediate response to the COVID-19 pandemic. Computers in Human Behavior Reports, 100168. https://doi.org/10.1016/j.chbr.2022.100168
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Satoshi Nakano, Fumiyo Kondo (2018), Customer segmentation with purchase channels and media touchpoints using single source panel data. Journal of Retailing and Consumer Services, 41, pp.142-152. https://doi.org/10.1016/j.jretconser.2017.11.012